Case Study: PAI


Education, Nonprofit, Publication


Research and Discovery, SEO, Strategy, UX/UI Strategy, Web Design, Web Development

As one of his first actions in office, President Biden rescinded the Global Gag Rule, a policy that risks women’s health and lives by forcing nongovernmental organizations outside of the United States to choose between receiving U.S. global health assistance and providing comprehensive sexual and reproductive health care. Learn more about the history of the Global Gag Rule, its unprecedented expansions by former President Trump as well as the Global HER Act, which would permanently repeal this harmful policy.

The Challenge

An over-all design that no longer supported the increased volume of content. The content itself requires an updated IA, while the administration access and controls need to be redesigned to accommodate ease of use and best practices.

The Outcome

E11 built on the stunning photography and drew visual inspiration from National Geographic to give the site an aesthetic pop while also maintaining the serious tone of the subject matter. The site employs custom filtering to allow the site to scale while also keeping all content surfaced to only a few clicks.