Case Study: PAI

Scope

Research and Discovery, SEO, Strategy, Web Design, Web Development

PAI: Global Gag Rule hired E11 to revisualize what a site with an abundance of content can do. They were challenged by a design that was inhibiting the clear communication of their mission and value proposition.

The Challenge

An over-all design that no longer supported the increased volume of content. The content itself requires an updated IA, while the administration access and controls need to be redesigned to accommodate ease of use and best practices.

The Outcome

E11 built on the stunning photography and drew visual inspiration from National Geographic to give the site an aesthetic pop while also maintaining the serious tone of the subject matter. The site employs custom filtering to allow the site to scale while also keeping all content surfaced to only a few clicks.     

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