Child Trends is the nation’s leading research organization focused exclusively on improving the lives of children and youth. E11 Group redesigned the site and executed multiple marketing strategies to improve how the organization’s research reaches the policymakers, practitioners, and funders who depend on it.
The Challenge
The team needed a homepage redesign, traffic optimization on key landing pages, improved page load speeds, and a CMS that let the admin team publish content as fast as researchers produce it. The existing site was slow, visually dated, and made it difficult for visitors to find the specific research they came looking for across a library spanning hundreds of publications.
What We Did
Streamlined CMS with a fresh homepage, a modular page builder for interior pages, WebP images across the entire media library, and removal of render-blocking resources. The result is a site that loads fast, ranks well, and lets the research team publish as easily as they write. Our QA process covered every page across Chrome, Firefox, Safari, Edge, iOS, and Android, plus full form testing and accessibility validation.
