Case Study: Rod Forge




Strategy, UX/UI Strategy, Web Design, Web Development

Rod Forge is a new company that needed a website to function as B2B platform for custom commercial products and internal inventory tracking. E11 executed a design, UX, and technology solution that addressed the general public audience as well as enterprise-level integrations including ERP and other internal process management.

The Challenge

Rob Forge is a new business and needed a site to not only have centralized general awareness, but also satisfy specific business needs within a B2B context.

The Outcome

E11 designed and launched a new site featuring custom integrated business software to facilitate warehouse inventory tracking and management, audience segment communications, administrator controls, and complex SKU/product management.