Case Study: FD/MAS


Education, News, Nonprofit, Publication


Audience Research, Campaign Strategy, PPC, Research and Discovery, SEO, Social Media, Strategy, UX/UI Strategy, Web Design, Web Development

The Challenge

FD/MAS had an old site that they were unable to update and was not designed to convert site viewers in to advocates or donors.

They had completed a rebrand and an organizational renaming but their digital ecosystem was not cohesive across platforms.

They were unable to conduct targeted marketing and call to actions to specific audience segments.

They were not using the Google Grant for non-profits, no optimized for SEO.

The Outcome

E11 designed and developed a new website on Wordpress and created marketing strategies that raised public awareness of FD/MAS which lead to new funding and partnership opportunities. This lead to an immediate uptick in donation and relationship opportunities.

E11 also doubled their traffic to donation page in the first 5 months. And an ongoing SEO and awareness campaign doubled site traffic in 9 months.