Case Study: ISG Marketing Strategy




Audience Research, PPC, SEO, Social Media, Strategy

ISG leverages partnership, integrity, and communication to provide top-quality insurance premium auditing services to clients throughout the United States.

The Challenge

ISG's growth exceeded their ability to attract and hire candidates to fill all of their available roles. They were in urgent need to hire top premium Auditing professionals.

The Outcome

E11 designed and executed an SEO, PPC and Linkedin strategy to increase visibility to their career opportunities. The ongoing campaign has resulted in 40+ hires and created an opportunity for an expanded campaign.

Due to the successes of the talent recruitment campaign, E11 was engaged to design and execute an expanded PPC campaign to for ISG Business Development. To date, the campaign has lead to an increase in ISG lead generation and site traffic.