Case Study: MSIH


Education, Nonprofit


Campaign Strategy, Research and Discovery, SEO, Strategy, UX/UI Strategy, Web Design, Web Development

The Medical School for International Health (MSIH) at Ben-Gurion University of the Negev (BGU) is a unique medical school that incorporates global health components into all four years of the core M.D. curriculum.

The Challenge

The MSIH site and branding had gown dated, while the site navigation had become bloated as evolving site requirements had overwhelmed the original information architecture, making user navigation slow and over-all site performance less effective.

The Outcome

E11 reimagined the site architecture and updated the overall design aesthetic. With a clear focus on driving applications, the new site is framed by presenting clearly organized information for prospective applicants. Site messaging and content hierarchy were refined to remove anything extraneous, while retaining and surfacing all relevant content.