Case Study: Better World Campaign




Research and Discovery, SEO, Strategy, UX/UI Strategy, Web Design, Web Development

The Better World Campaign (BWC) was launched in 1999 with support from entrepreneur and philanthropist Ted Turner as part of his historic $1 billion gift to support UN causes. Headquartered in Washington, D.C., we work to strengthen the partnership between the United States and the United Nations.

The Challenge

The Better World Campaign mission had evolved and were in need of a new online presence that features contemporary designs and a clear information architecture.

The Outcome

Through new information architecture and a contemporary design, the focus of the site is clarified to provide easy access to information and state-of-the-art administrative controls.