Nonprofit PPC Marketing and Google Ad Grants
Pay-per-click (PPC) ads and Google Ad Grants are two of the fastest ways for nonprofits to reach new audiences, grow donations, and promote campaigns that matter.
With PPC, your nonprofit can target exactly who you want—people searching for causes like yours, volunteers, or donors who are ready to give. Every click counts, and every dollar is trackable.
If you’re eligible for the Google Ad Grant, that’s up to $10,000 per month in free advertising on Google Search. That means more visibility without stretching your budget. (Yes, it’s really free.) Just ask us how to get started.
The best part? Both PPC and Google Ad Grants give you measurable results. You’ll see which ads perform best, which keywords drive action, and where your next opportunity lies. We use that data to keep improving—month after month—to make sure your campaigns deliver real impact.
What You Can Expect Working With E11
We handle everything from setup to strategy, so your team can focus on the mission, not the mechanics.
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Smart keyword research focused on your mission
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A/B testing to fine-tune what works best
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Clear reporting so you actually understand the results
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Collaboration that feels like a partnership, not a handoff
How do we set goals and measure success?
We start by defining what success looks like for you—more donations, more event signups, more volunteers. Then we build your campaigns around those goals and track progress through clear monthly reports.
Do you test different ads to see what works?
Always. We run multiple ad variations to learn what gets the best clicks and conversions. Then we double down on what’s working and refine what isn’t.
Are the ads written by AI or by humans?
Both, but mostly humans. We use AI to spark ideas and speed up research, but every ad is written, reviewed, and edited by our team. Nothing goes live without human strategy behind it.
Will you help us with our overall marketing strategy?
Yes. We want your ad campaigns to fit within the bigger picture. Whether you already have a digital marketing plan or need help building one from scratch, we’ll make sure PPC aligns with your goals.
Do we need to provide ad copy or creative assets?
We write all ad copy in-house and can create landing pages if needed. You’ll just need to share your branding basics: logo, colors, mission, tone and we’ll take it from there.
What if we don’t see results?
You’ll usually see movement within weeks for PPC campaigns. If something’s not working, we’ll fix it—no “hostage contracts.” We only want partnerships that lead to results.
Drive Traffic. Grow Awareness. Get Results.
Our nonprofit PPC marketing campaigns are built to perform, not just run. Whether it’s Google Ads or the Google Ad Grant, we’ll help you make every dollar and every click count.