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LEGAL

Privacy Policy

Effective Date: June 8, 2026

This privacy policy covers how E11 Group (“we,” “us”) handles information collected through e11group.com. We keep it plain and short on purpose. If anything is unclear, email [email protected] and we’ll explain.

1. What we collect

Information you give us. When you fill out a form (Contact Us, the Pricing Wizard, or a newsletter signup), we collect what you put in the form — typically your name, email, organization, and any message you write. You choose what to share. Optional fields you leave blank, we don’t have.

Information we collect automatically. Like most websites, we log basic visit data (pages viewed, approximate location, device type, referring site) via Google Analytics 4 and Google Tag Manager. We also use HubSpot to track anonymous site visits so that when someone fills out a form we can see what pages they explored. LinkedIn’s Insight Tag lets us measure advertising performance when we run ads there. All of this is gated by your consent.

2. How we use it

  • To reply to you. If you contact us or ask for an estimate, we use your email to respond.
  • To improve the site. Analytics tells us which pages are working and which aren’t.
  • To send occasional emails if you opt into a newsletter or follow-up sequence. You can unsubscribe from any message.
  • To make ads more relevant when we run campaigns on LinkedIn or Google. You can opt out via the cookie banner.

3. Where your data lives

  • Form submissions are stored in our website database (hosted by WP Engine) and synced to HubSpot, our CRM.
  • Analytics data lives in Google Analytics 4 and Google Tag Manager.
  • Newsletter subscribers are managed in HubSpot.
  • Transactional emails (notifications, replies) are sent via SendGrid.
  • Marketing performance data accessed for client reporting (see Section 8) is stored in our reporting platform, hosted on infrastructure we control.

4. We do not sell your data

We do not sell your personal information, and we do not sell or share data accessed through client marketing accounts. We do not share information with anyone outside of the service providers above — and, for client reporting data, the client it belongs to — except when required by law.

5. Your rights

Depending on where you live, you may have the right to see, correct, delete, or export the personal data we hold about you. Email [email protected] and we’ll act on any reasonable request within 30 days.

If you’re in the EU or UK, we process your data under the lawful basis of legitimate interest (running and improving our business) or consent (for marketing cookies). If you’re in California, you have the right to opt out of the sale of personal data. We don’t sell any.

6. Cookies

We use a mix of essential cookies (required for the site to work), analytics cookies (to understand usage), and marketing cookies (to measure ad campaigns). The CookieYes banner on your first visit shows you the full list and lets you consent category by category. Click “Cookie Settings” in the footer to change your choices at any time.

7. Changes to this policy

If we change anything material, we’ll update the effective date at the top and, when the change is significant, notify you through the site or via email if you’ve given us one.

8. Data we access through marketing platforms (client reporting)

E11 Group builds SEO and marketing reporting dashboards for our clients. When a client engages us, they authorize us — through each platform’s official login (OAuth) — to connect to their marketing accounts and pull performance data into our reporting tools. Depending on the engagement, these platforms include Google Analytics 4, Google Search Console, Google Ads, Shopify, Meta, and LinkedIn (via the LinkedIn Marketing and Community Management APIs).

What this data is. It’s the client’s own account, page, and campaign performance data — for example ad spend, impressions, clicks, follower counts, and post engagement. We access it only for accounts the client administers and has explicitly connected. We do not use these APIs to collect individual member profiles or to enrich, scrape, or build contact lists.

How we use it. Solely to produce reports and analytics for the client whose accounts the data belongs to. We don’t combine one client’s data with another’s, and we don’t use it for our own marketing.

Where it lives and how long. This data is stored in our reporting platform on infrastructure we control. We retain it only as long as needed to provide reporting to that client. When a client ends their engagement or disconnects a platform, we delete the associated data on request.

We don’t sell it, and we follow each platform’s rules. We do not sell or share this data with anyone outside the client it belongs to and the service providers listed in Section 3. Our access to and use of information received from the LinkedIn APIs adheres to the LinkedIn API Terms of Use, including its restrictions on storing, displaying, and using that data. A client can revoke our access at any time from their LinkedIn account settings.

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