Do you have a website but you see that the traffic isn’t as high as you once had? There might be many reasons behind that, but at the same time this might be a good sign that shows you need an upgrade to your website. But there are many more signs in this regard, so let’s find out which are the ones that clearly show you need an immediate website upgrade.
HIGH BOUNCE RATE
The bounce rate is showing you how long a person will stay on your site after seeing a page. If its value is more than 50%, this means that more than 50% of the entire traffic visits a single page on your site, and this means that the site might not be bringing a great value or it doesn’t have a great architecture. Either way, this is a clear sign that something has to be changed with your site.
Close to 50% of the entire web usage you can find nowadays online comes from mobile, which means that your website needs to be suitable for mobile use. Your website needs to have a responsive design in order to provide a pleasant web usage experience, so you should definitely keep that in mind otherwise you will have a large traffic loss.
If your website content is very old then you definitely need an upgrade. Old content shows to users that you don’t really care about your business, not to mention that this will have a negative impact on SEO as well, because search engines love fresh content all the way, instead of the old content. A good idea here is to add a blog and update it very often but, at the same time, improve the call to actions on your site and change the homepage content too, as it will help you quite a lot in the end.
Sometimes you need to change your business and organization, which is fine because this can lead to new beginnings and great results. On the other hand though, you do need to revamp your website because this allows you to reflect the changes within the company ideals and leadership. This is very useful and the results will be more than impressive in this regard.
HARD TO USE
A website needs to be easy to use, so if your team or clients are complaining that the site doesn’t have the desired ease of use, then it’s time to move on and update it immediately. The more updates you make to your site, the better the results will actually be, so ensure that you revamp the website structure and shift it towards being more accessible.
If you encounter at least one of these signs then one thing is certain, you do need to upgrade your site as fast as possible.