Website Development

Stop Using Sliders on Your Website. Seriously.

Stop Using Sliders on Your Website. Seriously.

Website sliders look impressive but kill engagement, slow your site, and confuse your message. Here’s what the data says and what to use instead.

Stop Using Sliders on Your Website. Seriously.
Your Cookie Consent Banner Might Be Quietly Breaking Your Analytics

Your Cookie Consent Banner Might Be Quietly Breaking Your Analytics

You installed a cookie consent banner because you wanted to stay compliant. Avoid risk. Do the responsible thing. We get it. Good call. But here’s what nobody told you when you flipped that switch: if your banner blocks…

Your Cookie Consent Banner Might Be Quietly Breaking Your Analytics
“It Loads Fine for Me” and Other Famous Last Words

“It Loads Fine for Me” and Other Famous Last Words

Your website may feel fast to you, but that is not how most visitors experience it. Tools like Lighthouse and Google PageSpeed measure page speed under real-world conditions, revealing delays and friction that quietly hurt engagement,…

“It Loads Fine for Me” and Other Famous Last Words
Naming Pages for Recurring Events

Naming Pages for Recurring Events

The mistake everyone makes with annual events Every year, the same thing happens: The new gala is announced Someone spins up a brand-new page It goes live as /gala-2026 (or /gala2026) The old page gets deleted, redirected (maybe),…

Naming Pages for Recurring Events
Companies Are Taking Action on Social Issues. Are They Telling the Story?

Companies Are Taking Action on Social Issues. Are They Telling the Story?

Many companies are investing real time and resources into addressing social challenges, from mental health to community support. The problem isn’t a lack of action. It’s that customers often never hear about it. As expectations…

Companies Are Taking Action on Social Issues. Are They Telling the Story?