Case Study: Riverside Park Conservancy
Riverside Park Conservancy partnered with E11 Group to redesign their outdated website and create a better experience for both park visitors and staff. The project centered on delivering a mobile-first design and a custom interactive map that makes it simple to find playgrounds, fields, and amenities from anywhere in the park. The result is a site that’s faster, easier to use, and better aligned with the Conservancy’s mission.
The Challenge
The old site was slow, hard to manage, and confusing for visitors. Its outdated design and clunky map frustrated users and drained staff resources.
The Outcome
E11 Group built a new mobile-first site optimized for speed and usability, with navigation designed for people on the go. The custom interactive map allows staff to easily update features while giving visitors instant access to park amenities. A reorganized content structure improved the events calendar, donation flows, and overall user experience. Within weeks of launch, active users doubled and site views climbed from 11,000 to 22,000. Map views soared more than 250%, and donation page visits rose by over 60%. The Conservancy now has a digital platform that supports both visitors in the park and supporters online.
