Case Study: National Women’s Law Center
As NWLC's organizational and marketing goals evolved, they found their website no longer satisfied the requirements of their mission. A dated design, bloated content, outdated site architecture and administrative difficulties all combined to inhibit the site's effectiveness.
E11 conducted audience and user research to identify the key areas of focus to ensure NWLC's communications goals would be fulfilled by a new site. By focusing on usability, content structure and user flow, E11 was able to connect NWLC's mission directly to the needs of their website audience. Additional aesthetic and administrative upgrades ensure the new site will remain a contemporary and powerful marketing tool for years to come.