PAI (Population Action International) campaigns on global reproductive and sexual health, including landmark work on the rescission of the Global Gag Rule — a policy that forced NGOs outside the United States to choose between U.S. global health assistance and providing comprehensive sexual and reproductive health care.
The Challenge
An overall design that no longer supported the increased volume of content. The content itself required an updated IA, while the administration access and controls needed to be redesigned.
What We Did
We drew visual inspiration from National Geographic — editorial pop that lifts a serious subject without undermining it — and built custom filtering so the archive scales. Key content is reachable within a few clicks.
