Organic Valley is America’s largest farmer-owned organic cooperative, representing over 1,600 family farms and generating $1.1 billion in annual sales. E11 Group partnered with the cooperative to replatform their consumer-facing web presence across ov.coop, Farmers.coop, and campaign microsites.
The Challenge
The existing digital footprint needed a full replatform to better serve a growing consumer audience while telling the cooperative’s farmer-ownership story at scale. Multiple properties (consumer site, farmer portal, campaign microsites) needed to work cohesively under one brand.
What We Did
Ground-up replatform of ov.coop, rebuilding the consumer experience to connect product discovery with the cooperative’s mission-driven narrative. Custom Shopify buy-button integration, a dedicated farmers portal at Farmers.coop, and campaign microsites for initiatives like Happy Cow and Climate.
