The National Women’s Law Center Action Fund advocates for gender justice and economic fairness. When Congress passed its sweeping 2025 budget law, E11 Group partnered with the Action Fund to build They Robbed Us — an interactive campaign microsite that turns hundreds of pages of dense legislation into a single, visceral story about who pays and who profits.
The Challenge
The law’s impact was enormous but abstract: millions losing health coverage and food assistance, families excluded from the Child Tax Credit, clinics closing, and student debt climbing — all while the wealthiest households and largest corporations took historic tax breaks. The Action Fund needed to make those numbers impossible to ignore, tie them to real lives, and convert outrage into action — without burying visitors in policy detail.
What We Did
We designed and built a bold, illustration-driven microsite around a single metaphor: theft. A cinematic hero sets the tone, then interactive “folders” let visitors open each issue — healthcare, food, taxes, reproductive care, education — to reveal the human stakes alongside linked news coverage. An income-impact chart contrasts what the lowest earners lose against what the top 1% gain, grounding the figures in comparisons people feel — a month of groceries versus a new diamond ring. Envelope animations unseal the billions in taxes avoided by Amazon, Meta, Tesla, and Palantir.
Every section drives toward a single, frictionless action: a one-click “Email Congress” prompt, backed by built-in sharing for LinkedIn, Facebook, and Bluesky and an expandable, fully sourced citation list so the claims hold up to scrutiny. The result is fast, responsive, and accessible — a data-rich argument engineered to be shared.
