A new study from NP Digital found something that should make every nonprofit take notice:
Organizations that kept blogging over the last year saw 85.8% more LLM traffic and 9.1% revenue growth.
Those that stopped blogging lost 39.7% of their SEO traffic and saw a 10.4% revenue decline.
That’s a serious gap—and a reminder that blogging for nonprofits isn’t just about storytelling. It’s one of the most effective ways to grow traffic, raise visibility, and increase donations.
Blogging might not be the newest trend, but it’s still the foundation of a strong digital strategy. Here’s how to make sure your nonprofit blog is actually driving results.
If You’re Already Blogging
You’re off to a strong start. But are your posts doing everything they could?
1. Are you measuring impact?
If you’re not tracking what’s working, you’re guessing. Which posts drive new visitors? Which ones lead to email signups or donations? Even a simple analytics setup can help you see what’s connecting and what’s not.
2. Are your posts SEO optimized?
SEO doesn’t mean stuffing keywords into paragraphs. It means clarity. Pick one main topic per post, use descriptive headings, add alt text, and link to other pages on your site. A well-optimized post helps both people and search engines understand your mission.
3. Are your blogs leading somewhere?
Your blog isn’t just a place for updates—it’s a gateway. Use calls to action, donation buttons, and links to related content. Make it easy for readers to take the next step while they’re already engaged.
4. Are you reusing your blog content?
Every great post can live many lives. Share it on LinkedIn, slice it up for Instagram, record a short video version, or summarize it in your newsletter. Repurposing turns one idea into weeks of content and keeps your message consistent across platforms.
If You’re Not Blogging…What’s Stopping You?
When nonprofits stop blogging, it’s rarely because it “doesn’t work.” It’s usually because it feels time-consuming, or the person who used to write posts left, or the team got busy. But that pause has real costs: lost SEO traffic, lower visibility, and fewer new donors discovering you.
Here’s what consistent blogging actually does for nonprofits:
It builds trust.
Donors and volunteers give to organizations they believe in. Sharing stories, lessons, and insights shows transparency and credibility.
It boosts your SEO.
Each blog post adds another path to your website. Search engines (and AI-driven tools) reward fresh, helpful content. That’s how nonprofits in the study saw such a huge jump in traffic.
It fuels your marketing.
Your blog becomes the raw material for every other channel—emails, social media, and even ads. It’s the content engine that powers your outreach.
It compounds over time.
A well-written post can keep attracting visitors for months or years. Every new post strengthens the foundation, making your site more valuable with time.
How to Start Blogging for Your Nonprofit
You don’t need a big content team or a full calendar to see results. Just start small and stay consistent.
Start with one post a month. Pick topics your audience actually asks about.
Use AI for brainstorming and outlines. Tools can help you plan and draft faster without losing your voice.
Write like a human. Skip the jargon and focus on clarity, not perfection.
Track what works. Watch which posts drive engagement and build from there.
If you need help creating your first few posts, setting up SEO tracking, or building a long-term content plan, E11 can help. We’ve helped nonprofits launch blogs that actually generate traffic and donations, not just page views.