Title IX turned 50 in 2022. To mark the milestone, the National Women’s Law Center and the Title IX Anniversary Coalition — alongside the Billie Jean King Leadership Initiative and the Women’s Sports Foundation — launched Demand IX, a unifying campaign for stronger Title IX protections under one banner: Equity for Everyone. E11 Group built the campaign’s home on the web.
The Challenge
Fifty years of Title IX advocacy lived across dozens of organizations and anniversary projects. The coalition needed a single destination that could carry the weight of the moment, unite 150+ partners under one message, and turn a legal anniversary into a participatory movement — giving supporters frictionless ways to pledge, share, and organize.
What We Did
We designed and built the Demand IX campaign site: a video-led hero anchored by the Title IX statute and a rallying “Enough is Enough,” a pledge sign-on flow, a downloadable organizing study guide, and a “Share Your Story” video submission. A 150+ partner directory showcases the breadth of the coalition across sports, education, advocacy, and labor.
The centerpiece is a built-in graphic generator — a five-step tool that lets anyone upload a photo, frame it in the campaign’s branding, add a tagline, and export a share-ready image — paired with a social asset library for one-click amplification under #DemandNine and #EquityForEveryone. The result is a fast, responsive, accessible hub engineered to turn a milestone into momentum.
