The FD/MAS Alliance supports patients, families, and clinicians living with Fibrous Dysplasia and McCune-Albright Syndrome. A recent organizational rebrand left their digital presence misaligned and underperforming.
The Challenge
An outdated site that could no longer be updated or convert visitors. A recent rebrand left the digital presence incoherent. No targeted marketing, no use of the Google nonprofit grant, and no SEO program.
What We Did
A new WordPress site paired with multi-channel marketing programs (SEO, paid search, social, campaign strategy) that raised awareness, surfaced new funding opportunities, and unlocked new partnerships. Donation-page traffic doubled within five months and overall site traffic doubled within nine.
We also tuned the site for speed, taking its mobile PageSpeed score from 55 to between 80 and 96. Read the site speed case study.
