The FD/MAS Alliance supports patients, families, and clinicians living with Fibrous Dysplasia and McCune-Albright Syndrome. A recent organizational rebrand left their digital presence misaligned and underperforming.
The Challenge
An outdated site that could no longer be updated or convert visitors. A recent rebrand left the digital presence incoherent. No targeted marketing, no use of the Google nonprofit grant, and no SEO program.
What We Did
A new WordPress site paired with multi-channel marketing programs (SEO, paid search, social, campaign strategy) that raised awareness, surfaced new funding opportunities, and unlocked new partnerships. Donation-page traffic doubled within five months and overall site traffic doubled within nine.
