JNJ Authentic Apparel is a custom apparel and screen-printing company operating from a 32,000 sq ft production facility in Northport, Alabama. E11 Group built a multi-storefront Shopify ecosystem serving campus Greek life, retail consumers, wholesale clients, and business accounts.
The Challenge
JNJ needed to consolidate campus, retail, business, and wholesale ordering channels into a unified Shopify ecosystem while maintaining distinct customer journeys for each segment. Multiple storefronts, multiple audiences, one brand.
What We Did
Multi-domain Shopify architecture with segmented experiences for campus, business, wholesale, and direct retail. Password-protected wholesale sections, accelerated checkout, hCaptcha form protection, and UTM parameter tracking across all storefronts.
