Rod Forge is a new company that needed a website to function as a B2B platform for custom commercial products and internal inventory tracking. E11 executed a design, UX, and technology solution that addressed the general public audience alongside enterprise-level integrations — ERP, warehouse inventory, and internal process management.
The Challenge
As a brand-new business, Rod Forge needed more than general brand awareness. It needed a site that could serve B2B commerce, complex SKU management, and operational workflows — all without a heavy administrative burden.
What We Did
Custom-integrated business software for warehouse inventory, audience-segmented communications, admin controls, and a product model that handles complex SKUs. Public-facing marketing sits on top of a real operations layer.
