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Practical advice on web design, SEO, and digital marketing for mission-driven organizations.
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Most organizations can tell you who they’re trying to reach. But a description isn’t a persona, and the difference between the two is the difference between guessing and making decisions you can actually defend.
New Gallup research shows most youth want to volunteer but struggle to find accessible opportunities. Here’s how nonprofit marketers can fix their volunteer pages to reach and convert more young people.
Crypto giving hit record numbers last year, and most of it lands in Q4. Here’s how to accept crypto donations at your nonprofit without the headaches, from picking a platform to handling the IRS paperwork.
If you have been wondering what’s new in WordPress 7.0, the short version is: quite a lot, and most of it is good. The first major release of 2026 brings real upgrades to the editor, a cleaner admin area, and a handful of features people have been asking for since blocks first showed up. But…
There’s a number in the latest Give.org Donor Trust Report that should stop every nonprofit leader mid-scroll. Nearly 70% of people say they have to trust a charity before they’ll donate. Only about 20% say they actually have high trust in charities. So if you’re trying to figure out how to build donor trust, start…
If you have to ask how many website backups you need, the honest answer is: more than you currently have. And almost certainly more than one. That sounds glib, but it’s the most common gap we see when a business comes to us after something has gone wrong. They had “a backup.” They just didn’t…
WordPress will pester you about pretty much everything. A new core version is available. Your theme has an update. Three plugins want your attention. Your dashboard turns into a Christmas tree of notification bubbles, and you click through them or ignore them depending on the day. Here’s what WordPress will not tell you: when a…
If you’ve pulled up a NASA mission update, scrolled the Meta Newsroom, browsed Spotify’s “For The Record,” or read a press release on whitehouse.gov, you’ve been using WordPress. Same platform that runs your friend’s wedding photographer site. Different scale, same engine. That’s the short answer to “is WordPress good for business websites.” The better question…
A volunteer hour is now worth $36.14. That’s the headline from Independent Sector’s 2026 Value of Volunteer Time report, and it’s the stat everyone’s quoting this week. There’s a more useful number a few paragraphs in. According to Urban Institute research cited in the same report, 75% of nonprofit leaders say volunteers are important to…
The story most nonprofits have been told goes like this: Gen Z is loud about causes but doesn’t actually give. They post, they share, they argue online, and then they close the app and forget about it. New research from GoFundMe and the GivingTuesday Data Commons just blew that up. Across 10,411 U.S. respondents surveyed…
SEMRush analyzed 325,000 AI prompts and found LinkedIn is the second most cited domain across ChatGPT, Google AI Mode, and Perplexity. YouTube lands in the top five. If you’re thinking about AI visibility, these aren’t just social platforms anymore.
See how front-end optimization took a WordPress site from a 55 PageSpeed score and 22.9s load time to 96 and 2.3s, with no hosting changes. Full breakdown inside.
Website sliders look impressive but kill engagement, slow your site, and confuse your message. Here’s what the data says and what to use instead.
Emma did some things right. She used my name. She referenced our location. She kept it short. But all of that personalization falls apart when the core targeting is wrong. It’s like addressing a beautifully handwritten letter to the wrong house.
Google Grants won’t turn cold searchers into donors overnight. Here’s how smart nonprofits use their $10K in ad credit to build a real donation pipeline.
You installed a cookie consent banner because you wanted to stay compliant. Avoid risk. Do the responsible thing. We get it. Good call. But here’s what nobody told you when you flipped that switch: if your banner blocks analytics scripts until someone clicks “Accept,” your reporting is probably missing a huge chunk of your actual…
Learn practical WordPress security best practices site owners can apply today. Clean up users, enable 2FA, and use stronger passwords.
Learn how to optimize images for WordPress using proper sizing, WebP and AVIF formats, and simple workflows that improve site speed.
Accessibility often gets framed as a technical requirement or a compliance task, but at its core it is much simpler than that. It determines who can and cannot participate in the digital experience you are creating.
Your website may feel fast to you, but that is not how most visitors experience it. Tools like Lighthouse and Google PageSpeed measure page speed under real-world conditions, revealing delays and friction that quietly hurt engagement, conversions, and donations. Understanding the gap between perception and performance is the first step to fixing it.
WordPress is always evolving. Ongoing WordPress support ensures updates are handled thoughtfully, without surprises or last-minute fixes.
The mistake everyone makes with annual events Every year, the same thing happens: The new gala is announced Someone spins up a brand-new page It goes live as /gala-2026 (or /gala2026) The old page gets deleted, redirected (maybe), or quietly forgotten And then… Google keeps showing the old one anyway. If you’ve ever had someone…
Many companies are investing real time and resources into addressing social challenges, from mental health to community support. The problem isn’t a lack of action. It’s that customers often never hear about it. As expectations for corporate social responsibility continue to rise, organizations that fail to clearly communicate their impact risk leaving trust, credibility, and…
CIPA lawsuits are popping up everywhere, and businesses are finding out the hard way that small decisions about data collection can carry big legal consequences. If your site uses chat tools, tracking scripts, or session recording, you may be affected. This post breaks down what CIPA lawsuits are, why they’re growing so fast, and what…
Learn how simple email workflows help nonprofits welcome supporters, build trust, and grow donations without adding more to your team’s workload.
Many nonprofits start using Google Ad Grants with high hopes of raising donations fast. It sounds simple enough: free Google Ads, more clicks, more gifts. But that’s not quite how it works. The Grant isn’t designed to drive instant donations. It’s built to help people discover your organization, learn about your work, and take the…
Learn why blogging for nonprofits still drives growth in 2025. Boost SEO, attract donors, and build trust with an easy, strategic approach to blogging.
GoFundMe just created donation pages for 1.4 million nonprofits, many without permission. That means your organization might already have a live “donate” page you didn’t approve and can’t control. Here’s what happened, why it matters, and how to find, claim, or remove your page before it confuses donors or risks your brand.
Summary: If your social media strategy still revolves around posting links back to your website, it’s time to pivot. Platforms are cutting visibility for outbound links, pushing brands to create content that keeps users on-platform. There used to be a simple rhythm to social media. Write a blog post, share the link, watch the traffic…
This year’s Giving Tuesday falls in December, right in the middle of holiday shopping chaos. Here’s how to make your campaign stand out with visuals, timing, and storytelling that actually work.
OpenAI’s new Instant Checkout may reshape AI fundraising. Here’s how ChatGPT could enable seamless nonprofit donations without leaving the platform.
Giving hit $592.5B in 2024. The real question: is your nonprofit’s website built to turn that generosity into action? Donor engagement is the difference.
Most nonprofits don’t have a donor acquisition problem. They have a donor retention problem.
Deleting users in WordPress can be riskier than it looks. If you’re not careful, you could erase every post and page that person created. In this guide, we’ll show you how to safely delete WordPress users while keeping your website intact.
Discover why telling one person’s story drives stronger donations. Learn how nonprofits use “champions” to boost fundraising success.
Google’s dominance is slipping as AI and social platforms rise. See what the latest 2025 study means for search, SEO, and your marketing strategy.
Learn how to repurpose blogs, videos, and posts into new formats to save time, expand reach, and make your content work harder across every channel.
Overview Riverside Park Conservancy, the nonprofit steward of New York City’s iconic Riverside Park, needed a website that felt as alive as the park itself. Their highest priority was a park map that actually worked the way people used it: mobile-first, easy for staff to update, and intuitive enough for a parent with kids in…
Adding new users to your WordPress site is simple—once you know the steps and understand user roles. This guide walks you through creating a new user, explains each WordPress role, and shares best practices for keeping your site secure.
Learn what llms.txt is and how to use it to guide AI bots like ChatGPT to your most valuable content. Includes examples and WordPress setup tips.
Blogging might feel outdated, but for nonprofits, it’s a powerful tool for visibility, connection, and growth. In fact, organizations that blog see 67% more leads than those that don’t. Find out why blogging still matters—and how you can launch one using the content and voices you already have. No full-time writer required.
Adding a table of contents (TOC) or bulleted summary to the top of your blog post isn’t just good for your readers—it’s also good for your SEO.
Is your nonprofit website overdue for a redesign? Learn how often you should update your site, why it matters for donor impressions, and how to stay current.
AI search is changing SEO. Learn how to optimize your content for AI tools like ChatGPT and Google AI—and stay ahead of the shift.
Take marketing inspiration from LinkedIn’s new games and go do something original with your company’s marketing plan right now!
Your nonprofit’s website is one of the most powerful tools you have to increase donations to your nonprofit. A well-designed site can inspire action, making it easy for supporters to contribute to your cause. However, building a website that effectively converts visitors into donors requires thoughtful planning and strategic design. Here are a few practical…
The success of nonprofit organizations hinges on their ability to effectively reach and engage with their audience. This is where the impact of their digital marketing strategy becomes indispensable. For nonprofits, leveraging tools like the Google Grant for Nonprofits can significantly amplify their reach, drive donations, increase memberships, boost event attendance, and enhance overall audience…
Nonprofit organizations are driven by their mission to create positive change. However, achieving this mission requires more than just passion and dedication; it requires effective communication, strategic outreach, and robust marketing efforts. Many nonprofits find themselves stretched thin, with limited resources and expertise to handle these crucial tasks. This is where partnering with a marketing…
Nonprofit organizations, by their nature, operate in a realm where the bottom line is not exclusively profit, but social impact. This reality does not exempt them from the need for effective marketing strategies.
Overview The National Science and Technology Medals Foundation (NSTMF) is a non-profit with the goal of building inclusive STEM communities across the United States. Fundamental to these communities are the significant, inspirational connections we foster between the individuals who have received national recognition for excellence in STEM and today’s diverse generation of college and high…
Overview The National Women’s Law Center (NWLC) is a non-profit that fights for gender justice—in the courts, in public policy, and in our society—working across the issues that are central to the lives of women and girls. As a non-profit, they are eligible for a Google Ad Grant, which allows them to run $10,000…
Can you imagine what your nonprofit could do with an extra $10,000 in monthly advertising? You could reach a huge amount of new potential users that can benefit from your knowledge and expertise. Gain thousands of new donors that can help you meet your financial goals. Have the ability to expose your nonprofit to an…
Having a hard time editing post thumbnails in WordPress? This easy guide will show you how to do it using only the tools in your media library!
Having beautiful imagery is an important part of keeping your nonprofit website both inviting and professional. Let us help you navigate the tricky stock photo waters and find high-quality photos that won’t break the bank!
Learn how to easily set a custom social media sharing image for Facebook & Twitter from your WordPress site using the free Yoast plugin.
Adding in more expertise to your team allows you to build your reputation among clients. In today’s marketplace, customers require a complete skill set for online development. This is a combination of website development with marketing skills that boost the image of a company. Firms that have knowledge with marketing and offer this as a…
Client Overview E11, a creative and strategic marketing agency, partnered with Insurance Services Group of the Southeast (ISG), a leading provider in the insurance premium auditing industry, to address their pressing need for a continuous influx of insurance premium auditor job applicants. Leveraging a multi-faceted approach, E11 designed a comprehensive recruitment marketing strategy that combined…
Imagine using a screen reader to skim the content of a website. The website, which isn’t built with accessibility in mind, doesn’t provide text alternatives for its images or use informative titles for links (which simply read “click here”). Now, imagine navigating a website with a low-vision impairment. It’s difficult to read small or low-contrast…
To date, WordPress powers more than 34% of all sites across the web. If you’re a WordPress user or thinking of joining the WordPress community, you must have realized by now that successful WordPress sites share traits that set them apart. Here are four of them: The website perfectly suits the needs of the organization.…
Platform: Native iOS Partners: Parawhale (UX) Technology: Swift + Google Firebase Challenge: To create an engaging, scalable mobile app for the beauty industry startup Tradiies. Solution: E11 partnered with award-winning UX shop Parawhale to help research, plan and execute the app in a short time frame. Tradiies Just over a year ago, April…
With ADA web compliance officially validated by a class action lawsuit filed against Parkwood Entertainment over Beyonce’s official website, we wanted to share some of the website guidelines and requirements set by the Americans with Disabilities Act. The following items provide a provide background as to what is required by federal acts, such as…
Is your site slow, outdated, or hard to use? Discover 5 signs you need a new website and learn how a redesign can boost traffic, engagement, and trust.
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